About the Cult leader
Hi! I'm Aliya (pronounced A-Lee-Ya); an Australian soap artist and the owner and creator of Soap Cult Australia.
Digital portrait by Kirra x Jade
How it all began
I first began making soap in 2009 after breaking my leg in a roller derby accident.
Once I was back on my feet, I headed to my local library, eager to do some gardening after being cooped up inside for six weeks.
As luck would have it, a book on soap making had been misfiled in the exact place my gardening book should have been.
I took that as a sign (I'm very openly woo-woo) and I haven't looked back since.
Why I LOVE what I do
What I love most about soap making as an artistic process is the melding of function and art.
I'm a practical person at heart but aesthetics and sensuality are also hugely important to me.
How a soap looks, feels, smells, lathers...it's all part of the experience.
We've been a secret cult since the beginning
Soap Cult handcrafts each bar of soap to look beautiful and perform well.
In fact many of my customers tell me that sometimes they keep a favourite soap on display for, get this, YEARS before they use it because they love how it looks and smells. I'm flattered of course but life's too short - use the good soap!
My inspiration typically comes from art, music, mythology, the occult, witchcraft, cults and secret societies, true crime, baking, floristry, herbalism and spooky things like ghost stories, aliens and horror movies.
Me, in a nutshell
I live in the outskirts of Brisbane with my partner in crime of over 14 years. I'm a mother to one talkative preschooler, an old Pug and a screechy Parrot.
In my down time, I love listening to true crime and handmade business podcasts, both indoor and outdoor gardening, watching horror and thriller movies and rocking out to old school goth, punk and industrial/electronic music.
Plus; a lot of my guilty pleasure, Snow Patrol. How very non-spooky of me. Hah!
I refer to "we" a lot throughout this website. When I say "we" it's as in the royal we. Which is apparently called "noism" because I'm not a monarch (so you say, family tree).
On a day to day basis, it's just me doing everything. Except for the branding and design. That's all Laura from Obscurio & Co.